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WHY CVO.

Customer Value Optimization is a holistic approach to maximising the value of your customers to your eCommerce business making sure that profit always has a seat at the table. 

The best bit?

 

You've already got this data. We help you leverage it.

20:20 VISION IN 2024.

Digging into your data allows you to enhance every part of your funnel.

Better understanding of your customer data means you acquire better (more valuable) customers.

On site behavioural analysis means your site is optimized for these customers, meaning you convert more customers and make more sales.

More sales means you have a growing pool of high value customers to retain.

Greater retention gives you more data to help refine your customer acquisition strategy.

It's an infinite loop of customer value optimization.

BREAKING DOWN WALLS AND ELIMINATING SILOS.

So, you have an acquisition agency? Are they speaking to your design and dev agency? Is your design and dev agency talking to your marketing and retention team? Are these teams aligned in delivering your goals?

Are you optimizing your partners effectively? 

The Defiant Customer Value Optimization Program brings all of these efforts together. Defiant slots seamlessly into your set up and eliminates silos. We work directly with you and all of your suppliers to maximise your return on investment, making sure everyone is aligned and delivering against the metrics that really matter.

IT’S TIME TO KICK YOUR CONVERSION RATE ADDICTION.

Find yourself needing a bigger hit all the time?

Conversion rate is a metric that we, in eCommerce, have been hooked on for too long. We need to take a more diverse approach to growth rather than fixating on a number that, let's face it, means very little on its own.

 

Did you know that acquiring new customers typically costs around 6–7x more than retaining your existing customers? We can fix that.

 

Interested in optimizing your customer value now?

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OUR WORK.

We've worked with a host of retailers from challenger brands and ambitious startups, to leading brands delivering eCommerce performance.

We've helped brands increase their revenue by over 160%, customer lifetime value by 118%, and profit by over 25%.

Take a look at our work to see how we can do it for you.

PARTNERS.

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