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aaron wallace
noa|aon
boot buddy
lynk performance
brass monkey
conscious spaces

ECOMMERCE MERCHANTS

DO YOU WANT
TO MAKE MORE MONEY?

Access the tools and training that brands who are CRUSHING it use and
get the same guidance to build and grow your eCommerce store.

We immediately started making an extra $40K/month from
the first suggestions we implemented. I couldn’t be happier with the service and results!

Heather Malhiot

Working with Jason for the past 18 months has been an absolute game-changer for our company. His guidance has not only helped us stand out in a competitive market but has also driven meaningful growth. He doesn’t just come up with ideas, he knows how to make them happen.

Danny Becker

Thanks to Jason, we’ve been able to tackle complex challenges with confidence and achieve results beyond our expectations. We’re incredibly grateful for his expertise, professionalism, and unwavering commitment to delivering the best. We can’t recommend Jason highly enough!

Gaz Dhillon

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noa|aon

REAL BRANDS,

REAL RESULTS

Growth shouldn’t feel like guesswork. If you're not sure what to focus on next, you’re not alone.

We’ve helped eCommerce brands just like yours get clear on the numbers and create a winning strategy. 

See what’s possible when you run your own race.

Jason Chappel - Defiant

WHY

DEFIANT

Defiant exists to help eCommerce founders grow profitable, sustainable brands without the guesswork.

We’re not an agency. We don’t do “hacks.”

We partner with you to help you understand your numbers, define your growth goals, and build a plan that actually works for you.

Founded in 2023, Defiant was built to challenge the one-size-fits-all advice flooding the eCommerce industry. Since then, we’ve helped eCommerce brands generate more than $100M in additional revenue by giving them the tools, clarity, and confidence to grow.

$100M+

CLIENT REVENUE

19

YEARS OF EXPERIENCE

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READY TO START GROWING LIKE NEVER BEFORE?

If you want clarity, fast, these are for you.

From 7-day turnarounds to full-scale playbooks, these tailored growth delivery resources give you plans, forecasts, strategy, and recommendations to help you grow without having to do the heavy lifting yourself.

You'll also get bonus tools, tech, and community access to back it all up.

Built for brands who want clarity, community, and accountability.

These small-group, high-impact bootcamps and masterminds combine expert coaching, peer support, and powerful tools to help you build your own growth engine that actually works so you can scale with confidence.

JOIN OUR SKOOL

COMMUNITY

We want great advice and knowledge to be accessible to everyone, that is why we created the eCommerce Growth Community.

Here you'll learn how to grow your eCommerce brand yourself with access to training, tools, advice, and guidance to help you.

It's free to get started, so come join us!

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3 REASONS WHY DEFIANT CLIENTS ARE SUCCESSFUL

ONE

GROWTH HUNGRY

Defiant clients are ambitious. They’re not here to coast or settle for good enough. They want real growth, more revenue, more profit, more progress.

They're done chasing vanity metrics or copying the competition. They want to grow in a way that’s sustainable, strategic, and right for their brand, on their terms.

TWO

ALWAYS OPEN
TO LEARN

They’re curious. They ask questions. And they want to know how to take their brand to the next level.

Defiant clients are open to new ways of thinking and willing to evolve how they work.

Their defiant mindset is what separates those who scale from those who stall.

THREE

DESIRE TO
PLAY SMART

Defiant clients don’t want to grow recklessly. They want to grow intentionally.

That means getting clear on the numbers that matter and avoiding the traps that sink so many eCommerce brands.

They know that building a profitable brand takes more than hustle. It takes strategy.

free eCommerce tool

CUSTOMER LIFETIME VALUE CALCULATOR

FREE DOWNLOAD

Download the Customer Lifetime Value tool that more than 160 brands who are CRUSHING it in 2025 use and get the same insight they followed to build their wildly profitable eCommerce stores

free eCommerce tool

CUSTOMER LIFETIME VALUE CALCULATOR

FREE DOWNLOAD

Download the Customer Lifetime Value tool that more than 160 brands who are CRUSHING it in 2025 use and get the same insight they followed to build their wildly profitable eCommerce stores

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