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FREE RESOURCES
Not ready to invest, or just need that one thing to get you over the line?
We've got you, grab yourself one of the free resources below.


Working out your customer lifetime value doesn't need to be difficult.
This free calculator is the exact tool I use with my clients. It’s already helped hundreds of eCommerce brands unlock profitable growth.
In minutes, you’ll uncover the four core metrics that fuel every smart growth decision.
See what each of your customers is truly worth so you can set smarter acquisition budgets, adjust your CPAs, and outspend your competitors on the customers who matter most.
know exactly how discounts impact your revenue, profit, and customer acquisition costs.
Discounting can feel like an easy win at times, but for most brands, it’s quietly eroding your profits.
This free calculator is the exact tool I use with my clients, and it’s already helped countless eCommerce brands see just how damaging blanket discounts can be.
With this tool, you’ll see the full picture: your revenue, gross profit, and customer acquisition costs before and after discounting, plus how many extra sales you’d need to make just to get you back to break even.
this free tool shows you how reducing the time between purchases will help you get more from every customer.
For eCommerce brands, increasing purchase frequency is one of the most powerful and overlooked growth levers.
This free calculator, used with my clients and proven across countless brands, shows exactly how small reductions in time between purchases translate into major increases in revenue, profit, and customer lifetime value.
In just a few minutes, you’ll see how reducing your purchase cycle by even a single week could add tens of thousands in revenue. All without extra ad spend or any new customer acquisition.
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