With all the hype around email marketing, it can be easy to assume that this is the only tactic you need for success.
The truth is that even if you have a great email strategy, if the rest of your customer experience is generic, it simply won't convert visitors into customers. That's why successful brands today are combining their email marketing efforts with website personalisation to create an unbeatable customer experience with maximum impact.
THE ROLE OF EMAIL MARKETING
Email marketing remains incredibly important for driving customers through your sales funnel and increasing ROI. Studies have shown that email campaigns lead to more conversions than social media campaigns and are 40 times more effective than Facebook or Twitter in terms of acquiring new customers. It’s also a great way to stay connected and build relationships with existing customers while promoting special offers and discounts they may be interested in.
THE ROLE OF WEBSITE PERSONALISATION
Personalising your website experience makes customers feel like you understand their needs and interests, which can be incredibly powerful in building loyalty and trust. A personalised website will show customers content tailored specifically to them based on previously-gathered data so that they don't have to search endlessly for the things that are important to them. Simple tactics like displaying featured products related to a customer’s previous purchases or sending out emails featuring content tailored to their interests will go a long way towards creating an unforgettable experience that keeps them coming back again and again.
LEVERAGING BOTH FOR MAXIMUM IMPACT
Your Customer Value Optimisation efforts will increase tenfold by making the customer experience as tailored and consistent as possible. By combining, email marketing and website personalisation, they become an unstoppable force that can help you drive conversions, increase retention rates, boost engagement, and generate more revenue and profit!
By using both tactics together you really are allowing the customer to extract maximum value from your brand—for example by sending out personalised emails featuring content tailored directly to each recipient—you can take the guesswork out of marketing by delivering content that resonates with your target audience right when they need it most. The result? Increased ROI from both tactics as well as greater customer satisfaction overall!
Combining email marketing with website personalisation is a surefire way to create an unbeatable customer experience. Not only does this approach help drive conversions, but it also helps build loyalty and trust between customers and brands alike by showing customers that you understand their needs and interests.
So don't rely solely on email marketing - make sure you're leveraging website personalisation too! Together these two strategies can be used to create an unforgettable experience that keeps customers coming back time after time - so start planning now!
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