NOA|AON
+766%
INCREASE IN REVENUE
+110%
INCREASE IN CONVERSION RATE
+122%
INCREASE IN RETURNING CUSTOMER RATE
THE BRAND:
NOA|AON is a purpose-driven lifestyle brand that provides online and in-person immersive experiences, retreats, workshops, and holistic products that bring power back to the people. Their mission is to unify the world one person at a time through ancient and modern tools for happiness, health, and harmony. Integrating breathwork, meditation, sound healing, and technology, the brand offers people an opportunity to improve their environment and wellbeing with some of the world’s most innovative products.
NOA|AON is a purpose-driven lifestyle brand that provides online and in-person immersive experiences, retreats, workshops, and holistic products that bring power back to the people. Their mission is to unify the world one person at a time through ancient and modern tools for happiness, health, and harmony. Integrating breathwork, meditation, sound healing, and technology, the brand offers people an opportunity to improve their environment and wellbeing with some of the world’s most innovative products.
THE CHALLENGE:
THE CHALLENGE:
NOA|AON was struggling to generate enough sales through their online store, impacting their ability to grow and invest in further development. Their ecommerce revenue was not meeting expectations, impacting overall business sustainability.
The brand also lacked a clear understanding of their target audience in the online space as well as their customer lifetime value. This made it difficult to tailor marketing efforts, product offerings, and website experience to the right customers, resulting in ineffective strategies and missed opportunities. It also had an impact on the brand’s profitability and ability to grow.
The brand didn’t have a strategy to effectively cross-sell related products to existing customers. This resulted in lost revenue opportunities and a failure to maximise the value of each customer interaction.
NOA|AON struggled to get customers to return and make repeat purchases. There was a lack of customer engagement, loyalty, or effective retention strategies.
NOA|AON lacked the data and analytics insight to forecast future growth or plan strategically for their eCommerce business. This made it difficult to set realistic goals, allocate resources effectively, and adapt to changing market conditions.
THE SOLUTION:
NOA|AON was struggling to generate enough sales through their online store, impacting their ability to grow and invest in further development. Their ecommerce revenue was not meeting expectations, impacting overall business sustainability.
The brand also lacked a clear understanding of their target audience in the online space as well as their customer lifetime value. This made it difficult to tailor marketing efforts, product offerings, and website experience to the right customers, resulting in ineffective strategies and missed opportunities. It also had an impact on the brand’s profitability and ability to grow.
The brand didn’t have a strategy to effectively cross-sell related products to existing customers. This resulted in lost revenue opportunities and a failure to maximise the value of each customer interaction.
NOA|AON struggled to get customers to return and make repeat purchases. There was a lack of customer engagement, loyalty, or effective retention strategies.
NOA|AON lacked the data and analytics insight to forecast future growth or plan strategically for their eCommerce business. This made it difficult to set realistic goals, allocate resources effectively, and adapt to changing market conditions.
THE RESULTS:
+766%
INCREASE IN REVENUE
+110%
INCREASE IN CONVERSION RATE
+122%
INCREASE IN RETURNING CUSTOMER RATE
Through the analysis of key metrics and the implementation of a growth forecast, we were able to deliver an increase in revenue of 766%. Customer profiling and segmentation meant we were able to more than double the number of customers placing a second order, and due to better targeting and improved automations, we saw conversion rate improve by more than 2X.