Brass Monkey
THE BRAND:
Brass Monkey is a brand on a mission to help as many people as possible feel the benefits of the cold with a stronger mind, a healthier body, and a better balance. The brand manufactures and sells the world’s only ice baths that are fully temperature controlled and able to make their own ice.
The brand supplies gyms and spas with ice baths for their facilities as well to individuals for use at home. They also have their own range of apparel and are big players in the cold water community, helping everyone access the benefits of the cold.
Brass Monkey is a brand on a mission to help as many people as possible feel the benefits of the cold with a stronger mind, a healthier body, and a better balance. The brand manufactures and sells the world’s only ice baths that are fully temperature controlled and able to make their own ice.
The brand supplies gyms and spas with ice baths for their facilities as well to individuals for use at home. They also have their own range of apparel and are big players in the cold water community, helping everyone access the benefits of the cold.
THE CHALLENGE:
THE CHALLENGE:
The business has grown fast with orders coming in thick and fast - there were even celebrity customers banging his door down!
Due to the rapid growth, the systems in place were creaking under the pressure. Customers were receiving great service, but the brand couldn’t scale using these processes and technology. Systems were disparate; Hubspot didn’t speak to Klaviyo, which didn’t speak to Shopify, which didn’t speak to Hubspot. The brand felt that some customers were getting missed and needed automation to be able to identify and segment their customers. They needed to identify different customers, such as corporate customers like gyms and spas, from their residential customers. The brand also wanted to leverage their customer base to sell additional products such as apparel so that consumers could get involved with the brand without necessarily having to buy an ice bath.
THE SOLUTION:
The business has grown fast with orders coming in thick and fast - there were even celebrity customers banging his door down!
Due to the rapid growth, the systems in place were creaking under the pressure. Customers were receiving great service, but the brand couldn’t scale using these processes and technology. Systems were disparate; Hubspot didn’t speak to Klaviyo, which didn’t speak to Shopify, which didn’t speak to Hubspot. The brand felt that some customers were getting missed and needed automation to be able to identify and segment their customers. They needed to identify different customers, such as corporate customers like gyms and spas, from their residential customers. The brand also wanted to leverage their customer base to sell additional products such as apparel so that consumers could get involved with the brand without necessarily having to buy an ice bath.
THE RESULTS:
By integrating the brands systems, we eliminated data silos and streamlined workflows. Automations helped reduce manual tasks, freeing up the team to focus on strategic initiatives and customer service. This integration led to a measurable decrease in operational costs, a faster turnaround time for customer inquiries, and a more accurate understanding of sales data, directly boosting the bottom line.
By defining ideal customer profiles and implementing segmentation strategies, we enabled the brand to deliver personalised messaging and offers to the right customers at the right time. This increased engagement, conversion rates, and customer lifetime value. The refined targeting led to a significant increase in qualified leads, improved ad campaign performance, and a higher average order value. The brand could now tailor its marketing efforts to specific customer segments, leading to more effective and efficient campaigns.