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LYNK PERFORMANCE
From unclear targeting and one-time purchases to confident messaging and lasting customer relationships. Lynk Performance now speaks directly to the right audience, drives repeat purchases, and grows with purpose.
"Working with Jason for the past 18 months has been an absolute game-changer for our company. His guidance has not only helped us stand out in a competitive market but has also driven meaningful growth.
He doesn’t just come up with ideas, he knows how to make them happen."
Danny Becker - Lynk Performance
BRAND
THE
Lynk Performance exists to help men take control of their intimate wellness without awkward conversations, prescriptions or stigma.
Built on empathy and education, the brand is changing how erectile dysfunction is addressed by offering a discreet, direct-to-consumer solution that’s natural, effective and judgement-free. This is wellness with understanding, not embarrassment.
THE
CHALLENGE
Lynk Performance had a powerful mission and a meaningful product, but building a business in a sensitive, deeply personal category came with its own set of challenges.
Reaching the right audience was harder than expected. The topic of ED is still wrapped in stigma, and finding the balance between empathy and effectiveness in marketing wasn’t easy. Without a clear picture of their ideal customer, every ad felt like a shot in the dark, and messaging struggled to connect.
Even when first purchases were coming in, retention was low. Customers weren’t returning, and the team didn’t know why. Without a defined customer lifetime value, it was difficult to set acquisition budgets, offer meaningful incentives, or confidently prioritise the efforts that would keep customers engaged over time.
On top of that, the brand held a goldmine of customer data but didn’t yet have the strategy to use it effectively. Email marketing lacked structure, and campaigns weren’t speaking to individual needs or stages of the customer journey, missing key opportunities to educate, support, and build lasting trust.
Lynk Performance needed more than just a marketing plan. They needed to truly understand their customer, build relationships that lasted, and create a strategy that matched the sensitivity and importance of the problem they were solving.
THE
SOLUTION
We started by helping Lynk Performance get clear on who they were speaking to. Through customer profiling and behavioural analysis, we uncovered a detailed view of their ideal customer, what they cared about, what held them back, and how they wanted to be spoken to. This gave the brand a clear direction for their messaging, tone, and targeting across paid and organic channels.
From there, we tackled customer lifetime value. By calculating CLV and tying it to real-world data, we gave the team the confidence to make smarter decisions around acquisition spend, retention strategies, and promotional offers. They now knew who was most valuable and how to keep them.
Retention became the next priority. We built a series of automated email flows that didn’t just sell but supported, offering advice, education and reassurance throughout the customer journey. These flows helped normalise the conversation while driving second and third purchases without overwhelming or overstepping.
Most importantly, we helped Lynk Performance use the data they already had. With better segmentation, tailored messaging and a more empathetic approach to communication, they could finally connect with customers in a way that felt both effective and respectful, turning a one-time purchase into a long-term relationship.
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