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CONSCIOUS SPACES
From stalled growth and unclear targeting to a high-converting store with a clear focus on their most valuable customers. Conscious Spaces now attracts the right audience, drives bigger orders, and grows with confidence.
+161%
INCREASE IN
SALES REVENUE
+30%
INCREASE IN CONVERSION RATE
+10%
INCREASE IN AVERAGE ORDER VALUE
BRAND
THE
Conscious Spaces is a British wellbeing brand on a mission to help people create healthier environments for everyday life.
Through their online store, they curate trusted products that support cleaner air, purer water, EMF protection, and infrared therapies, giving customers the tools to feel good, live well, and thrive.
THE
CHALLENGE
Conscious Spaces had a clear mission and a powerful product range but growth had plateaued. They were struggling to attract enough high-value customers, and conversion on-site was falling short.
With a niche offering and premium price points, the brand needed to educate potential customers before they were ready to buy. But without clear customer profiling or tailored messaging, it was difficult to get the right people to the site or guide them toward a purchase once they were there.
They came to us ready to improve performance across acquisition, retention, conversion, and to find the strategy that would unlock their next phase of growth.
THE
SOLUTION
We began by helping Conscious Spaces define exactly who they were trying to reach. Through customer profiling and behavioural insight, we built a clearer picture of their ideal audience, what they needed to know, what held them back from buying, and how to engage them more effectively.
With those insights in hand, we shaped a new strategy for acquisition, focusing on high-value audiences that were most likely to convert. We also worked on simplifying the user journey, addressing the educational gaps that were slowing conversions and building trust with customers through better messaging and clearer pathways to purchase.
To support long-term growth, we introduced smarter retention tactics designed to keep customers engaged and coming back, even with higher-ticket products. With the right structure in place, Conscious Spaces could finally move from stalled growth to steady momentum.
RESULTS
THE
By using RFM segmentation and Ideal Customer Profiling, we helped Conscious Spaces target their most valuable audiences and streamline the path to purchase.
Average order value increased by 10%, and on-site conversion jumped by 30%. Together, these improvements drove a 160% uplift in overall revenue, proving the power of strategy backed by data and insights.
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